Trusted By Clients For Over 10 Years
Meet with us to learn our strategies to help you grow.
From GTM Strategy to Aligned Execution
You’ve built a solid business. But growth has hit a wall. Until recently, the playbook delivered results. Then the market shifted.
You've tried the obvious fixes, yet pipeline is shrinking, customer acquisition costs are climbing, and your teams are working hard—but in silos.
This misalignment is costly, creating friction and slowing deals. It’s time to get everyone pulling in one direction again.
Two Ways I Help With Growth
State of GTM for B2B
#1
reason companies don't hit goals is internal go-to-market clarity (self-reported)
49%
of companies missed their revenue number
54%
of companies didn't create enough pipeline
54%
are seeing longer sales cycles
18%
have a decrease in win rates
21%
have a decrease in deal values
About SWELL MARKETING
I’m Celeste Jacroux, founder of Swell Marketing Advisors—a certified GTM OS™ partner and fractional CMO. I grew up in Hawaiʻi, spent most of my childhood in a swimsuit, and learned early what it takes to chase something big. That drive took me to a Division I swim team, three college degrees, and the confirmation that hard work only matters if it’s aimed at the right goal. Today, I help B2B companies find that direction. I bring clarity to the mess, focus to the motion, and a little aloha to every team I work with.
Hear from clients
True words from real businesses I've helped grow, scale and thrive.
"The success of our program came down to clarity, consistency, and follow-through. Celeste’s strategic focus and pragmatic execution helped us move faster and deliver results."
Vice President, Safety Services
James
"Celeste brought the strategic clarity we needed. She elevated our marketing and helped turn ideas into real growth."
Managing Director, W5 Consulting
Darrin
"I’ve hired Celeste twice now because she consistently delivers clarity, speed, and cross-functional alignment when the business needs rapid progress."
Managing Director, ReputationDefender, a part of the Gen family
Chad
"Celeste helped us reframe our positioning, sharpen our sales strategy, and clarify our target market. We’re now operating with more focus, alignment, and confidence."
General Manager, Insure Compliance
Nathan
ReputationDefender:
This company traded mass marketing for meaningful positioning—and built a strategy around what really set it apart.
See how a GTM overhaul led to double-digit growth.
Insure Compliance:
This company stopped selling services and started solving problems—fueling team alignment and smarter growth.
See how outcome-first positioning fueled growth and team alignment.
engagement outcomes
Discover metrics-driven wins showcasing how clients amplified reach, retention, and revenue with our guidance.
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